Courage is what it takes to stand up and speak. Courage is also what it takes to sit down and listen.

Sir Winston Churchill


One of healthcare PR's most respected leaders serves as your primary resource, offering a rare parity in experience and accomplishment with clients at the
C-suite level.


The Art of Wholepoint

Insight in art allows artists to interpret images in ways audiences enjoy because it predictably evokes a positive response in them.


WHOLEPOINT is a small, high-powered consultancy featuring one of the most experienced corporate PR executives available, Greg Baird, who becomes your strategic and creative partner, and who actually executes the work. Greg helps you shape your reality so it becomes your strongest asset, and then smartly communicates it to achieve optimal results – especially during times of change. Greg is best known for his results in corporate branding & reputation, and culture … all of which aim to drive greater valuation by investors, more positive media coverage, more productive relationships with KOLs, greater recruitment & retention of top talent, and more immediate receptivity to your company's vision and business plan.

GETTING THE WHOLEPOINT: We deliver real value in terms of business & people impact to our clients by providing world-class strategic thinking, insights, creativity and tactical execution. We also make sure that the value delivered is authentic and sustainable: something clients can take pride in immediately and years after.

OUR WHY: Wholepoint exists to 'give truth a chance' in PR. We make truth the gyroscopic center of our thinking, because truth is the origin of trust. It is the only universal language that survives time among all audiences. It is requisite to sustainable value and progress, and it's what matters most in all situations. At its heart, PR is about the power of persuasion. But truth owns persuasion. Truth will not be ignored, minimized or dismissed. Nobody can refute it – even though they may try. Wholepoint's process brings a much stronger, more reliable and more effective brand/reputation to your customers, your investors, your employees and your business partners.

KEEPING IT REAL: Wholepoint seeks to eliminate the gap between reality and image making. We become "change agents" so a client's reflection in the mirror is exactly what that client would like to see. We methodically identify and help eliminate disconnects wherever they exist in a company's reputation, operations, leadership, culture, and products. By doing this, we help CEOs more authentically and credibly express themselves and their companies to audiences vital to their future success and growth.

OUR ADVANTAGE: Clear, truthful thinking is how we start our assessment, and we continue it as we develop our strategies and insights. We then add our ability to articulate those strategies and insights extremely well, adding our creative talents to the power of its expression. This significantly advantages our clients and delivers results that often exceed their expectations. 


  • Branding & reputation for startups, or refinement of branding & reputation for large biopharmaceutical companies
  • Cultural overhaul to turn your talent and workplace into decisive competitive advantages
  • Vision and values that fit: building your brand and your future
  • PR insight and strategy at the C-suite level: Message development and coaching executives
  • Exceptionally strong creative ability: new ideas and approaches
  • Hands-on tactical execution by Greg Baird  
  • Ambassadorial credibility to engage top influencers more effectively
  • Change management transitions
  • Courage to say what is necessary and integrity to do it right
  • Highly responsive and personalized service

Some of WP's finest and best-known work has been in the areas of Branding/Reputation, Change Management and Cultural Overhaul. Because of Greg's corporate-side track record in these areas, WP brings a wealth of experience and well-tested approaches to our clients. But we always seek to integrate new ways to be more effective, and learn with every client experience. We also carefully measure our effectiveness with sensible metrics designed to accurately evaluate our impact.  

If your needs demand a large team, WP offers scalability by easily accessing a world-class PR partner to handle any size account.

For details about these and other key capabilities, see our Capabilities section.